BRIEF
Problem
In the realm of fitness apps, women often face a dual challenge. Existing solutions lack the tailored content and supportive communities needed for their well-being. Furthermore, these apps frequently suffer from functionality issues and inconsistent designs, making it challenging for users to seamlessly track their progress and measurements.
This gap in both content and usability leaves women without a comprehensive fitness app. Recognizing these issues, Pink 360 emerges to fill this void, providing a dedicated, fully functional platform with a consistent design to empower women on their fitness journeys.
DESIGN PROCESS
Once we articulate the problem statement, we proceed to validate the app by following the five steps of the Design Thinking process.
Competitor analysis
This process involves gathering and analyzing data on competitors' products, services, market share, pricing strategies, marketing tactics, and overall business performance. The goal is to identify key players in the industry and assess how their actions may impact the business in question.
User Persona
Before we started designing, we deep dive into existing behavioral and purchase data of our users to understand them better. We also conducted a series of customer interviews.
Through this discovery process, we identified diverse user groups with distinct needs and preferences.
Wire frame
After finalizing the Information Architecture through iterations, we proceeded to create high-fidelity wireframes. These wireframes were then advanced to the Visual design stage, ensuring that each individual's pain points and opportunities were addressed in alignment with the previously mentioned considerations.
FINAL Design
Our aim was to develop a compelling and impactful workout experience. Incorporating high-quality video exercises led by top trainers injects a sense of enjoyment into the workouts.
The utilization of common symbols and fitness-related terminology streamlines the app's functionality, making it more efficient and fostering user familiarity.
Mobile UI
For the Pink 360 app, we developed vibrant and captivating user interface displays, celebrating a diversity of metrics, an array of diet plans featuring diverse food options, exercise regimens, and other impactful visual elements, made seamlessly accessible to users.
Colors
The color palette of the design we created matched with the one stop solution idea behind the app, interlinking the reliable, easy-to-use look and feel of Pink 360.
LEARNINGS
Through our consumer testing, we devised a layout for Pink 360 that truly resonates with the audience. We succeeded in developing a comprehensive, go-to solution for housewives to seamlessly manage their fitness programs and diet upkeep.
And… That’s a wrap! 🎉
I trust this case study was enlightening and valuable to you all. Should there be any queries, don't hesitate to reach out to me on any social media channel. I'd be more than willing to engage in a conversation with you.