Selling more used cars with the video first details page
In 2021, Fitness one wanted to redesign their exciting app Pink360( Diet and Workout app exclusive for woman’s) and also introduce new features like live Class streaming and customised diet plan.
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01
The problem
Everything, from scratch
When MindPath reached out, they had only a name and a clear mission — to bring trust, empathy and accessibility to digital mental health. No logo, no colour system, no design direction, no website, not even a basic online presence.
My job was to build all of it: a visual identity, a design language, a digital product and one unified experience that would make the brand feel human, credible and calm.
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02
Discovery
Aligning before designing
After several conversations we put ideas into notes and built a shared overview — making sure we were aligned before touching a single pixel. This is usually my favourite part: agreeing on the key points and shaping the approach together.
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03
Research
Three people, three needs
On projects like this, having a solid Figma structure is key. We had to collaborate with multiple developers, the product team, and stakeholders. To keep everything organized, we split the files by project and connected them through one unified design system.
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04
Product
The final design
Three mobile apps, an e-commerce website, a kiosk POS and an operations dashboard — every surface drawn from the same system.
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05
Project results
A whole ecosystem, shipped
We’ve successfully designed the whole ecosystem for an online laundry platform, including three parts. The mobile apps, the website, and the dashboard for managing all services.
10%
Personalized landing pages created
18%
Personalized landing pages created
- user name, team