Pink 360
In 2021, Fitness one wanted to redesign their exciting app Pink360( Diet and Workout app exclusive for woman’s) and also introduce new features like live Class streaming and customised diet plan.
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01
Problem
Poor navigation
In the old design, they used a donut wheel navigation that allowed users to switch between workout and diet plans with a click. However, it cluttered the screen due to poor color hierarchy and excessive information, making it overwhelming for users
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02
problem
NO Diet plan Personalisaion
In the old design, they used a donut wheel navigation that allowed users to switch between workout and diet plans with a click. However, it cluttered the screen due to poor color hierarchy and excessive information, making it overwhelming for users.
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Problem 3
Confused Workout Plan
The workout plan lacks appeal and clarity. There's no easy way to view the full set, forcing users to search for alternatives. As a key section of the app, poor design and a confusing flow make the experience frustrating.
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04
User persona
User persona
I sat with over 7+ active users includes house wife to working professionals and figured out the following problems:
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Wire frame
Final design
After finalizing the Information Architecture through iterations, we proceeded to create high-fidelity wireframes. These wireframes were then advanced to the Visual design stage, ensuring that each individual's pain points and opportunities were addressed in alignment with the previously mentioned considerations
10%
new users
20%
improved effeeficnety
UX/UI team